YRF becomes the first music label in India to adopt Dolby Atmos !

*YRF becomes the first music label in India to adopt Dolby Atmos* 

By Priyanka Raina 
The iconic studio vows to revolutionize music listening experience on the occasion of 50 years of YRF

Yash Raj Films’ DDLJ (Dilwale Dulhania Le Jayenge) was one of the first few films in India to release in the theatres in Dolby surround sound (25 years ago, in 1995). DHOOM:3 was among the first few Hindi films in India to release in the theatres in Dolby Atmos (in 2013). And now YRF has officially become the first music label in India to bring a new immersive experience to its catalogue of hit music tracks under the album ‘Best of YRF’ in Dolby Atmos®️.


With the unfolding of the official 50-year completion announcement, the golden anniversary year is bound to witness ground-breaking film lineup, partnerships and promotion all through the year. 


Mr. Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. commented, “YRF has always pushed the frontiers of new emerging technologies by embracing them proactively. Adoption of Dolby Atmos technology for our music tracks was a natural choice, which will fuel an enriched close-to-studio-music-listening experience for our fans across the globe and will surely be a game-changer. We are committed to scaling up our music catalogue in Dolby Atmos.” 

Dolby Atmos Music allows people to connect with their favorite music in a whole new way, pulling listeners into a song and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. YRF music catalogue boasts of some phenomenal tracks across all music genres and listening to it in Dolby Atmos will unleash every detail as it was meant to be heard, completely immersing fans in a whole new way. 

Mr. Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “Dolby Atmos is a new experience for creators and music enthusiasts. It presents an array of new possibilities for creators to experiment and express themselves with their recordings. We are very proud of our collaboration with YRF over the years. We are delighted to work with YRF on their 50 year celebration and provide all support needed for bringing Dolby Atmos Music experience to consumers.”
With such a milestone year ahead, this experience seems like the perfect offering to their fans. Imagine listening to some of their chartbusters like Ghungroo (from WAR), Swag Se Swagat (from TIGER ZINDA HAI) and Nashe Si (from BEFIKRE) in immersive Dolby Atmos. Can’t wait, can you? Watch out for more music from YRF in Dolby Atmos.

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YRF celebrates 1 year of WAR between Hrithik Roshan and Tiger Shroff | Note from Siddarth Anand

We had two action superstars, we had to set a benchmark!’ : says Sid Anand on WAR’s first anniversary, a film that set all-time box office records and was the highest grossing movie of 2019

WAR is an all-time historic blockbuster that set the box office on fire in 2019 and became the highest grossing film of the year. Directed by Siddharth Anand, the film starred two of the biggest action superstars of the country Hrithik Roshan and Tiger Shroff in an adrenaline pumping face off. On the 1st anniversary of the film that grossed close to 320 crore nett in India, Sid Anand reveals that Aditya Chopra and he had set out to achieve a new benchmark for action spectacles in India with WAR.

Siddharth Anand

Siddharth Anand says, “When we started out, the script of WAR was being written, I was writing it like an English film. It didn’t have songs, its language was very new. When I say language, I don’t mean spoken language, it is the language of the film, the way scenes unfold. The content of each scene, the way the screenplay unfolds, it was a little complex in terms of the timeline and the way things were moving, it was like a relentless thriller. I didn’t know what the palette of the audience would be in 2 years to the time the film releases, to keep up with the current trends, the evolving taste of the audience.”


He adds, “When the film came out, it was extremely relevant and contemporary thankfully, that was the endeavor. When the film was cast, it had Hrithik and Tiger – the casting was just through the roof! It was a dream cast and we weren’t expecting two superstars coming together! Now-a-days to get one actor on a film is so tough, and to get two superstars was like a dream. So, naturally the expectations of the film went high.”

Siddharth has always given something new to audiences through his cinema. From Salaam Namaste, Ta Ra Rum Pum, Bang Bang! and now WAR, the director has shown that he is an extremely ambitious film-maker who wants to bring forth newness on screen.


He says, “The fact that we got two action superstars, we had to set a benchmark. When I started making action films, I started in 2012, I just knew that there is no benchmark or template for me in India. Because I don’t think we make many action films or good action films in India. I wanted to beat my own expectations of what I’ve achieved in the previous action films. My competition was the action in Bang Bang! There was very new, very radical stuff that we did in Bang Bang! and I was competing with that and wanted to give audiences a little more than that and I ended up giving them a whole lot more with WAR.”


Talking about his creative discussions that he had with YRF head honcho Aditya Chopra while setting out to make WAR, Siddharth reveals, “The most important factor in making a big action spectacle film is the producer. And we had someone like Adi, who is a no holds barred producer. He doesn’t spare any expenses but of course he makes sure that the money is well spent and correctly spent. And whatever you spend it shows on screen. I had someone who doesn’t flinch in giving the audience a spectacle that they have not seen and rise beyond the expectations!”

WAR


He adds, “I mean he is the kind of a producer who I could give mad suggestion like – lets go shoot a car chase sequence in the arctic. I mean any other producer at that point in time would’ve said you have Hrithik and Tiger, just do the action sequence on a set and do some mind-blowing action within that set, blow up the set if you want. I did that also and I did the arctic car chase, so the fact that I can even suggest these things because I know that there is an equally mad producer in Adi, who just lives and breathes films and cinema; and is there only to better it.”

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“Yash ji would consider everyone equal!”, says Mahen Vakil- EP of the iconic film-maker Yash Chopra, who also happens to be the first employee of YRF!

 By :  Priyanka Raina 

Yash ji would consider everyone equal!’ : says Mahen Vakil, the executive producer of the iconic film-maker Yash Chopra, who also happens to be the first employee of Yash Raj Films 

Mahen Vakil – First emplyee of YRF and Executive Producer to Iconic Yash Chopra

Yash Chopra is an enigma, an icon in the Indian film industry. The hailed film-maker has given audiences blockbuster films and was hugely lauded for his progressive style of cinema. His body of work includes cult classics like Daag, Deewar, Lamhe, Silsila, Chandni, Darr, Dil To Pagal Hai, Veer-Zaara, Jab Tak Hai Jaan, to name a few. For those who knew and worked with Yash Chopra, the man behind the legend was equally fascinating. 

Yash Chopra

Mahen Vakil became the first employee of Yash Raj Films when the iconic film-maker started his production house, 50 years back. Mahen’s journey with YRF and Yash ji saw him being promoted to become the Executive Producer of YRF. He unravels the icon, who he says promoted an atmosphere of equality at YRF and on the film sets, a culture that YRF firmly stands by even today under the leadership of Yash ji’s son Aditya Chopra.

Mahen says, “He never compromised on his work! When he would explain any scene to the artist, he would get so involved that you would wish Yash ji would rather perform it himself. His briefing to the actors was so clear and in such great detail that you would get the best performance out from them. Love stories these days are far different than what Yash Chopra used to make. His love stories are simply unparalleled.”

Mahen adds, “His films used to be very expensive because he believed in high technology and did not believe in compromising. What was made in 1965, even today if you look back, his set designs, costumes, etc are unmatchable. For him, the process to making a film was extremely pure. As employees, we were empowered to do what we want to because he trusted us to deliver for him. He left no stone unturned to achieve the scale, to make the film he wanted to make.”

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Lamhe

Talking about how Yash Chopra was on the sets, Mahen reveals, “Yashji was full of life! He would consider everyone equal! He used to be there on set 1.5 hours prior to the shift time and would stand with folded hands near the gate and notice what time everyone was entering! It didn’t look nice to enter after the boss has entered, so we would all make it a point to reach earlier. Would you ever see such an atmosphere on today’s set?”

For Mahen, his most favorite Yash Chopra movie is Lamhe, which released in 1991. The incredible film starred Anil Kapoor and Sridevi in lead roles and was about the power of life-changing love. “My personal favourite, any day, is Lamhe! It didn’t work as much because it was ahead of its time and it was not so easily acceptable then but it is a cult film now! Yashji made the movie so wonderfully. He made it with all his heart!” he says.


 For someone, who touched the dizzying heights of success, Yash ji was an extremely people’s person. He says, “He was a man with a kind heart! One could hurt him very easily and he was very close to his staff and that created a healthy environment. That’s the reason his staff worked for him for several years.”

ADDITIONAL QUOTES: About his love for food: “Each time the shoot was extended beyond the work hours, food was organized for everyone. Yashji was a big time foodie.

One time I told him about a parathawala in Chembur who made amazing parathas. He was called on the set along with his tandoor and other equipment and was asked to make parathas for all, which everyone enjoyed. Yashji got tremendous joy from feeding others. Every time there was an outdoor shoot, the entire unit (including spotboy to the actors) would stay in the same hotel, which would be a premium 5 star hotel. Would any director do that in this generation?

Morning breakfast was like a 5 star buffet with lots of variety. On outdoors, 3 cooks would travel from Mumbai, including one assistant.”


Brotherly Bond with iconic poet Sahir Ludhianvi: “Sahir Ludhianvi was a big writer back then and no one had the courage to correct him or ask him to change his writing. But somehow Yashji’s knowledge on poetry was so good that he was the only one who could convince him to change few lines. They would call each other brothers. It was quite surprising to make such a big poet change his writing.”

Yash Chopra with Lyricist Sahir Ludhianvi

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Life at 5O has been Excellent & more of LOOOT of “Acting”- Prem Jhangiani

“Life post 5O has been more Excellent for me & more of LOOOT”,  Says Prem Jhangiani who is well established Marketing PR in Bollywood and Adds another Hat of Acting with “Choti Sardarni” which is airing on Colors.

Prem Jhangiani

Prem Jhangiani further continues , “It seems I have been reborn and I still have to so much more, no not financially but yes for my childhood dream, since childhood I wanted to get into acting, but destiny had something else to say, but I did remain in the same industry just that I started promoting other films and actors as Marketting PR, but now that I have got this opportunity I honestly won’t like to miss on it”  

Q: So what you would like to tell to Aspiring Actors who loose their hearts at a very young age by “Committing Suicides” ?

Prem Jhangiani : In fact I would like to tell other aspiring actors don’t loose your heart because if God has sent you here he has sent you with a mission, till you are Alive your mission isn’t complete, In recent times we have been seeing that the youngster take drastic step by ending ones life, but you need to understand that you have people who count on you, just because you don’t get success that doesn’t mean that you end your life this way. Like Everyone has so many ups & downs in life which you face like a “Challenge” and not to “Ignore it . But yes I did have support from my family and friends and well wishes who reminded me that LOOOT ABHI BAAKI HAI

Exactly we encourage youth not be dependent on others and instead staying in their Own cites they can make an start with the World of “Short Films“. Its Time to Create your Own Platform with a good story , Shoot it and Upload on World’s largest platform “You tube”. So isn’t this LOOT, and if your content is good , It will get viral.

Prem Jhangiani

Prem Jhangiani makes a Comeback into Acting from Serial “Choti Sardarni” which is airing on COLORS.
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Priyanka Raina celebrates Nine Years of Short Films Journey and Rockstar Ranbir Kapoor Birthday !

28th Sept” The date itself has been iconic and Blessed as Great Leader Bhagat Singh was Born. Last year Remember when Rishi Kapoor tweeted that Bobby released on 28th Sept 1973, On this I messaged instinct that my Very first short film “Clean and Green India” got censored on 28th Sept 2011. On this said “Wow, Congrats”.

My Journey as directing the Journey of Short films started on 28th sept 2011 with “Clean and Green India“and thereby Directing Short film Zindagi which had Hit 44 Millions on You tube. Here by directing more then 15 short films which are all on Social platforms . “So In short Its my 9 years of Short film journey ” , Priyanka Raina says

And I wish my dear friend Rockstar whom have met right from his first movie “Sawaria” premiere to “Sanju”. And “Sawaria” was biggest Premiere party till date, and I was blessed to a part of it.“- Priyanka Raina

RK and PR

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50 years of YRF | Happy Birthday Legendary filmmaker Yash Chopra

Here’s note from Aditya Chopra as we celebrate 50 years of Number 1 Production house YRF .

Special memories associated with Yash Chopra sir , that I had privildged to have Black coffee on his cabin on Forth Floor at YRF STUDIOS with my very first Short film “Clean and Green India” directed by me.

Priyanka Raina blessed with Legend Filmmaker Yash Chopra

Also short film Clean and green India released on 28th Sept 2011 and tomorrow Priyanka Raina completes 9 Years of Short film making – Small contribution to “Indian Cinema”.

“Also am privileged to watch French film “The artists’ with YASH CHOPRA sir at MAMI with special thanks to Amit Khanna sir for introducing me to legend Yash ji.” – Priyanka Raina

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‘Looked to contribute towards bringing a positive change in society’ – Ayushmann Khurrana

‘Looked to contribute towards bringing a positive change in society’ : says Ayushmann Khurrana, who has been voted as one of the most influential people in the world by TIME*

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Ayushmann Khurrana is a highly versatile Bollywood star, thought-leader and youth icon. The powerhouse performer and an all-round entertainer who has delivered eight hits in a row, has etched his name in the history of Indian cinema with his progressive, social entertainers. Today, people refer to his brand of inspired and clutter-breaking cinema as ‘The Ayushmann Khurrana Genre’.
His meteoric rise to stardom goes hand in hand with him becoming the poster boy of content cinema in India. Ayushmann’s contribution as an actor to bring about social change through his films has been hailed by the most reputed global publication – the TIME Magazine. Ayushmann has been judged as one of the most influential people in the world by TIME, which has featured him in the most coveted and prestigious ‘Time’s 100 most influential people’ list of 2020. Some of the other global artists to feature in this list are music sensations Selena Gomez and The Weekend, the visionary director of Parasite Bong Joon Ho, Phoebe Waller-Bridge of Fleabag fame and Michaela Coel, British actress who became a rage across the world for the visionary show I may Destroy You.
Ayushmann is among the only three global actors featured in the TIME list of influentials. Five Indians have been featured in this list, including Ayushmann. The others are Narendra Modi, Indian Prime Minsiter, Sundar Pichai CEO of Google and  London based Indian origin doctor Ravindra Gupta, who found a cure for AIDS and Bilkis – Dadi of Shaheen Bagh. Ayushmann is the youngest Indian to be featured in this year’s TIME Magazine.
*Ayushmann says*, “I’m truly humbled with the recognition that TIME has bestowed on me. As an artiste, I have only looked to contribute towards bringing a positive change in society through cinema and this moment is a huge validation of my belief system and my journey. I have always believed that cinema has the power to bring about change by triggering the right conversations among people and society. Hopefully, through my content choices, I have been able to contribute towards my country and countrymen.”

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DOLLY KITTY | (Review) |Replica of “Dreamgirl”

Produced By : Ekta Kapoor , Shobha Kapoor

Banner : Balaji Telefilms

Cast : Konkana Sen Sharma, Bhoomi Pednekar

Directed By : Alankrita Shrivastava

Review By : Priyanka Raina

Presenting a fabulous film by Balaji Telefilms Dolly Kitty

The Story : Basically Dolly Kitty is a story of Two Cousin sisters Dolly (Konkana Sen Sharma ) and Kitty (Bhoomi Pednekar) who hailed from Bihar to a Metro city Noida and how life changes drastically in short “Bihar par chada SHAHAR ka Rang”.

Kitty is working in call center “red Rose” which has a bit resemblance from “Dream girl” . There Ayushman was calling in the name of “Pooja” and here Bhoomi is calling the loners giving the same message that Everyone is very lonely in this world and need someone to share moments of life.

{Watch Full Video Review by Priyanka Raina)

Rating : Three and Half Stars

Dolly Kitty (Netflix Film) produced by Balaji Telefilms featuring Konkana Sen Sharma and Bhoomi Pednikar in lead roles is available on Netflix near you .

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10 Creative Sessions with Priyanka Raina!

Wanna achieve your goal in Bollywood , But Confuse how to get the right league . Don’t worry just enroll for a short course with Priyanka Raina at Rs 25000/- and Boost up your confidence level.

Here we teach you basics of Acting with Diction, Improvisation, Voice modulation , How to boost yourselves to professional career , Where to find the right people and also we will basic knowledge to on Film making (Teach while making of a short film).

Message now on 9920466218 to Enroll . For More More Bollywood updates , Don’t forget to Log to Priyanka Raina for Priyanka Raina Short films, www.themagicpr.com 

ASHRAM (Review) |Bobby Deol seems like Roaring on OTT platforms

When Theaters are locked down , And its obvious that the world goes digital and its time for “Content” Driven Cinema to be ruled on OTT Platforms. Webseries like ARYA and Breathe into the shadows have created amazing Buzz among the youth. Now latest Web series ASHRAM which is based on real story released on MX PLAYER featuring BOBBY DEOL.

Well to go with Ashram is a story of BABAJI played by (Bobby Deol) who has millions of Blind followers and blindly trust him. And Behind they are operating all Black Business like Taking away lands, Constructing Buildings in Black , etc Etc… Well , BOBBY DEOL becomes the Class actor after CLASS OF 83 and AASHRAM , and now ruling on OTT PLATFORMS .

Watch Video Review by Priyanka Raina

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